The Complete 30-Day Launch Framework
After analyzing 127 successful launches, we identified this repeatable framework:
Pre-Launch (Days -30 to -7)
- Audience Building: Identify 3 core user personas
- Platform Setup: Create JustGotFound pre-launch page
- Content Assets: Prepare demo videos and use cases
- Beta Recruitment: Onboard 50+ qualified testers
Launch Week (Days -7 to 7)
- Day -7: Activate early access signups
- Day -3: Share exclusive previews with beta community
- Launch Day: Coordinate multi-platform launch
- JustGotFound featured submission
- Email campaign to waitlist
- Social media amplification - Day +2: Send user onboarding sequence
Post-Launch (Days 8-30)
- Feedback Implementation: Address top 3 feature requests
- Case Study Development: Document early user successes
- Referral Activation: Launch incentive program
- Metrics Review: Analyze conversion funnel
Critical Launch Components Often Overlooked
1. Feedback Capture System
Implement:
- In-app feedback widgets
- Automated NPS surveys
- JustGotFound feedback dashboard
2. Early Adopter Recognition
Build advocate relationships through:
- Exclusive founder AMAs
- Beta tester hall of fame
- Roadmap voting privileges
3. Momentum Maintenance
Schedule post-launch activities:
Week 2: Feature update announcement
Week 3: User spotlight case study
Week 4: Referral program launch
Launch Platform Comparison
| Task | Traditional | JustGotFound |
|---|---|---|
| Early Access | Manual management | Automated waitlist |
| Feedback Collection | Fragmented sources | Centralized dashboard |
| Post-Launch Visibility | Declines rapidly | Algorithmic discovery |
"This checklist helped us achieve 427% more signups than our previous launch" - E-commerce Founder
Proven Conversion Boosters
- Add "As featured on JustGotFound" badge
- Show live user count from launch platform
- Embed authentic tester testimonials
Remember: Launching is the beginning - use platforms with sustained discovery features for long-term growth.
